Regina Perata

This month marks one year since the official launch of Restoring Power. Whoo hoo! For close to a decade before that, I was a business consultant & coach but after an opportunity to reevaluate my work, my life, my offer to the world, I went back to my roots and am now doing different work all together. Work I love. Work I am meant to be doing. Hallelujah!

It takes a while for one’s business identity to shift, I’m learning. In the last four or five months alone I’ve had at least three requests to do my former consulting work and at least three or four requests for referrals (to other people) for the work that I do today.

Then, I came across this blog post I had book marked from the fabulous Naomi Dunford and realized… perfect. Take a gander and see what you think. Maybe you’ll even play along and write your own?!

The gist? Let people in on the nitty gritty of what you do. No fancy marketing language or spin. Just straight up answer the questions she poses. Make it easy for people to know who you are what you do.

Here’s how to play (in the exact words of Ms. Dunford): 

Go find a cup or glass. Fill it with something.

Copy the questions below into some kind of document.

Stare vacantly into the distance for a while. Check Twitter a couple times. Take the laundry out of the washing machine before it starts getting moldy.

Answer the questions and put them onto your blog with some kind of introductory information.

Click publish.

Eat some cake.

So… here I go. Cuz, you know, I like cake.

What’s your game? What do you do?
I am a counselor/coach/healer type. I work with individuals and couples and groups; mostly women but I love my men. I work:
– in private sessions in my NE Portland office
– 6-8 week evening group sessions
– 3-day organic healing retreats in the woods

I’m interested in people restoring their personal power and being free. I do this by either helping to heal a traumatic past or by supporting them in telling the truth about things they may not want to tell the truth about. I help people understand their shadow side, their dark side; their lower selves. Why? So that they can live in their wholeness– their light, their dark, all of it. We all have a dark side; when we hide it, we only are living half-way, feeling numb or depressed and wondering why. Accessing our dark side allows us to be free, powerful and authentic.

I use Somatics (the idea that the body holds our history and is a living intelligence, in fact, it never lies), along with more traditional types of “talk therapy”, and lastly I occasionally use my intuition and Reiki (energy work)– all to support the overall outcome for my peeps.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?
It took me a long, long time to realize how lucky I am here: I love it AND I have a knack. A gift even. Since I was little, I was helping people get free. I just had to do much of my own personal work to really, fully own it.

Who are your customers? What kind of people would need or want what you offer?
My clients tend to fall into two camps. They are either strong women/leader types or creatives/artists types. Sometimes both. Occasionally neither.

The people who love my work are people who
– feel they are missing something in the way they are living/experiencing their life
– feel anxiety or panic more than they want to
– are having difficulty being related in the way they want to (boss, colleages, lovers, friends)
– feel sad, numb, or depressed but not sure why
– want to increase their personal power and effectiveness

What’s your marketing USP? Why should I buy from you instead of the other losers? (*Reminder: these are Naomi’s words, not mine)
While I have a lifetime of learning ahead of me, I’m really good at what I do (it’s taken some maturing and time to be able to say that). I know this because I’ve done my own work with therapist/healer types and I know what’s out there. I’ve trained with and collaborated with some of the best of the best.

Most important though, my clients have said these things:

– I worked with a therapist for 10 years and I didn’t get at half the stuff we got at in your retreat.
– I’m 45 years old, I’ve done tons of personal work, leadership trainings and yet I never had the
experience of healing the really deep stuff and feeling free until my work with you.
– I just got–in 5 sessions with you–what I tried to get for 5 years with my last therapist.

So, yeah. That’s cool. And humbling, to say the least.

So, why else? Well, I’ve done my work. Once I was interviewing therapists–I interviewed about six total– and I was shocked to learn that the majority of them had been practicing over 20 years and had never seen a therapist themselves. What the ? Is that weird or what? Nor had they looked at their own dark side, healed their relationship with their parents (yes, we all get to do some level of this at some point), or assessed the impact of their super strengths or challenges. Me? I’ve done all that and then some. And I don’t plan to stop. It’s a way of life for me. No joke.

Lastly, there’s nothing I can’t be with. I have an enormous capacity to hold anything; working with people and their dark sides, I’ve seen and heard more than you could probably imagine. By grace, I really get humanity at a very deep level. It’s an honor that I am grateful for every day.

What’s next for you? What’s the big plan?
I love my work. I love my sessions, groups and retreats. I plan to keep doing more of the same there.
I want to be a mama. I’m on that journey. I’ve already learned so much about patience, love, surrender. I’m ready.

Last but certainly not least, in a really big, big picture sort of way… (can’t believe I’m going to write this outloud- gulp), I feel I’m on a path to being a spiritual teacher of sorts. I was reminded recently that the Dalai Lama prophesied it would be Western Women who save the world. If I’m walking my talk, that means it’s not just all those other western women out there (wink); it’s me too.

Time to step up.